Did you realize recently that the 1st quarter is over and you have not hit the revenue target? If so, do you know why the company missed the number? If you don’t know – is that your problem? Is it someone else’ problem?

What is the plan? Is it panic time or do you know the next steps? Does your…

If you are in the business of selling research products to life scientists then chances are good you have probably sent out promotional information or conducted market research using email. It is an efficient and cost effective way to reach lots of potential customers quickly. If you are using your customer lists to communicate new products or promote special…

There are times each year when our clients just need a little extra help to get things done. There are a lot of reasons that this is true – internal staffing shortfalls, impending strategic planning, management pressing project time lines, initiative de jour – you name it. This of course always causes stress for the marketing manager that needs…

We have all been so busy as the year (and the decade) draws to a close at Percepta that I have been pulled from these blog posts for the better part of two months. But that is a welcome sign that the biotools industry is alive and relatively healthy.

Considering all that we encounter in the industry as a marketing…

We are far from the first or only ones to warn against marketing messaging packed with empty words drained of meaning (see Eric Karjaluoto). The marketing promises for “better” this or “faster” that are becoming all but invisible to the customer because they are like so many grains of sand on the beach, too difficult to tell apart.

It seems…

All of us at Percepta have cumulatively been involved in literally hundreds of biotools product launches in the course of our careers at various well known biotools companies. Some of these products were fabulous successes and others were fantastic flops. The flops failed for a variety of reasons but the successes all had one thing in common – they…

The novel program mines customer databases for customer trends and new sales opportunities.

Carlsbad, California – June 16, 2009 – Percepta Associates announced today that they have implemented a new program to profile life scientists for research supply companies. The Profile™ Program is designed to give suppliers an up-to-date customer profile sheet summarizing their existing customer’s practices and views regarding…

Dynamic gene expression profiling market revealed in Percepta Associates’ new Gene Expression Profiling Life Science DashboardTM market research report.

Carlsbad, Calif. – April 29, 2008 — Today Percepta Associates Inc. announced the release of Series Two of its Gene Expression Profiling Life Science DashboardTM market research report. Drawing comparisons to the findings of Series One published in February 2007, Percepta…