At Percepta, our first point of contact is at times an overworked product manager blurting, “I need to field a survey on…insert topic here…and I need the data back by…insert excessively tight deadline here.” Our approach is generally to convince them to come down off of the ledge, take a deep breath, and provide us with the answers to…

In the past few years Percepta has had several clients come to us saying in essence “We know we have the best products – just help us find the customers”. This is illustrative of the all too common view that since we have the best widget for whatever bench application all we need to do is show it to…