There has certainly been a lot of content generated recently about the virtues of the “new marketing” and the focus on niche segments, consumer to consumer communication, and permission vs. interruption approaches. Is it a real revolution or a fad? The question we prefer is: what’s the difference? So let’s see what your average dictionary says about these terms.
Revolution…

At Percepta, our first point of contact is at times an overworked product manager blurting, “I need to field a survey on…insert topic here…and I need the data back by…insert excessively tight deadline here.” Our approach is generally to convince them to come down off of the ledge, take a deep breath, and provide us with the answers to…

According to a new market research from Percepta, US life scientists anticipate $7.4 billion in new NIH grant funds by 2010

Carlsbad, CA – August 12, 2009 – Percepta Associates announced today the release of a new complimentary market research report Life Science Research Funding Optimism In The United States: A Researcher’s Perspective. The report details the anticipated impact of…

As a marketing consultancy that serves the research biotools industry, Percepta’s business is more or less directly linked to the market dynamics of life science research in general. These market dynamics can be – well … dynamic. For example, as noted in earlier posts, research funding is the engine that drives the research biotools industry and to a large…

In the past few years Percepta has had several clients come to us saying in essence “We know we have the best products – just help us find the customers”. This is illustrative of the all too common view that since we have the best widget for whatever bench application all we need to do is show it to…

Last October our little consultancy looked around and noticed things had begun to slow down a bit. New business wasn’t banging at the door and we had to face an unpleasant truth – we were not as immune to the economic downturn as we had hoped.

Percepta is a San Diego area marketing consultancy serving biological research tools suppliers. You…

The New Nucleic Acid Amplification Series 2 Life Science Dashboard™ from Percepta Associates projects significant potential for switching primary amplification product suppliers

Carlsbad, Calif. – July 14, 2009 – Today Percepta Associates announced the launch of the 2009 Nucleic Acid Amplification Series 2 Life Science Dashboard™ market research report
which draws comparisons to key market indicator data reported in Percepta’s 2007…

New Nucleic Acid Purification Series 2 Life Science Dashboard™ from Percepta Associates projects significant growth in microRNA and total RNA purification segments

Carlsbad, Calif. – June 23, 2009 – Today Percepta Associates launched its 2009 Nucleic Acid Purification Series 2 Life Science Dashboard™ market research report which draws comparisons to key market indicator data reported in Percepta’s 2007 Nucleic Acid…

The novel program mines customer databases for customer trends and new sales opportunities.

Carlsbad, California – June 16, 2009 – Percepta Associates announced today that they have implemented a new program to profile life scientists for research supply companies. The Profile™ Program is designed to give suppliers an up-to-date customer profile sheet summarizing their existing customer’s practices and views regarding…

New Cell Culture Life Science Dashboard™ from Percepta Associates reveals that one third of researchers in three key market segments would switch suppliers for improved product performance or lower price

Carlsbad, Calif. – January 8, 2009 – Today Percepta Associates launched its 2008 Cell Culture Life Science Dashboard™ market research report which draws comparisons to key market indicator data reported…